"And yet, many people assume that the Dentist with the flashy office is "successful" and therefor must be "good." For the same reason, people will drive by a locally owned diner that makes excellent gourmet food at cheap prices, and eat instead at McDonald's - because the McDonald's is shiny and new and flashy, and obviously successful. So it must be "better", right? (This effect is prevalent in any industry, and probably the subject for another article)."
Lenny: Wow, check out that van! It looks like it doesn't even need our business!Carl: Hey, let's go!