The more complicated you can make any financial transaction, the easier it is to fleece the consumer.
They throw pennies at us, hoping we spend dollars.
Generate your own Normative Cues!
Any business relationship predicated on a lie, no matter how trivial, will inevitably go downhill from there.
If someone tries to sell you "Peace of Mind", keep one hand on your wallet.
So when someone asks you to cheat, chances are, it is because they want to cheat YOU.
Using the tax code as an investment guide is a bad idea.
You can't deduct your way to wealth!
Act Rationally in an Irrational World
All advertising is based on the simple premise of persuading a consumer to act in a manner that is NOT in their own financial best interest.
While it may be safer in the center of the herd, the grass is all trampled down and pooped upon.
Never confuse getting lucky with being brilliant.
If someone can't explain what they do for a living, in 10 words or less, they are probably lying to you.
Word of mouth is a powerful marketing tool. If you can co-opt that, you can rule the world.