1. Do you get a "special meal" when you go on an airline - even though you don't have any dietary restrictions, or your dietary restrictions are imaginary (e.g., self-diagnosed allegries, gluten-free, etc.) And yes, kosher is an imaginary dietary restriction.2. Do you send back meals at a restaurant on a regular basis?3. Do you try to order "off the menu" or make insane substitutions, even at places like McDonald's?4. Is your coffee order so complex that it has to be written down?5. Do you fall for special promotions for "limited exclusive guests" or seek out other "limited" or "exclusive" experiences?
Starbucks is genius at this shit. They have armies of psychologists and marketers and other evil people who sit down and figure out how to plant "off the menu" stories in social media so the Sylvia's of the world can feel like special snowflakes and not just some drone dropping his 401(k) money into a tip jar for a beverage that used to cost twenty-five cents.