New 2013 Nissan Frontier SV $26,750**
How do you avoid this? Well, buying used is one way. You can't lose at their game, if you refuse to play the game. The same truck shown above, in a different color, with 10,000 miles on the odometer, is for sale an hour away for $21,400 from a private owner. In fact, two such trucks could be easily found on Autotrader. Yes, that is a savings of about $5000 when all is said and done. And the private owner has added the side rails and a tonneau cover ($500 value) as well.