It is a human thing, I guess. We all want to be different and unique and have status in one form or another, whether it is showing off apparent wealth, bad-assedness, or political or social values. Cars are just an obvious form of status-seeking behavior, whether we want to be bad-ass monster truck drivers, sophisticated Euro-sedan drivers, politically correct hybrid owners, or super-rich exotic car pilots.
What struck me about the first ad in the video above, was how up-front the narrator was about all this. Buy a new Chrysler and your neighbors will look on in envy! Drive onto the golf course (they let you do that in the 1950's I guess) and your foursome will drool over the "Flite-Sweep styling"!
But then it gets weird. The bag-boy at the grocery store is impressed by the car, and the narrator says, "he knows what he's talking about!" I guess women want to be validated by the bag-boy, or maybe Mrs. Robinson is trying to seduce him.
The strangeness gets stranger. The valet parking attendant is impressed with the car and eager to drive it - implying that he might do a few hot laps with your Hemi while you are out shopping. And again, the ad is up-front that this is desirable, to impress strangers with your car.
Well, OK, that was 60 years ago. We've become more sophisticated today, right? No, not really.