"If you provide us with your e-mail address, we may send you e-mail offers. We may use information you have given to us, for example, to measure your interest in various services or special offers, and inform you about new products and services. These offers may be based on information you provide in your initial visit with us, through surveys, or through information we collect about the pages you visit."
"Maritz collects personal data from and about individuals for use generally in connection with the operation of its business. Such personal data may be used by Maritz to provide incentive, performance improvement, loyalty marketing, learning, travel, market research, or other goods and services to its clients. In addition, Maritz may use personal data in order to properly manage the employment or contractor relationship with the individual that is the subject of such data. Maritz may disclose personal data to third parties when such disclosure is necessary or appropriate for Maritz' provision of such services to its clients or otherwise for Maritz' operation of its business. Maritz may also disclose personal data to third parties in circumstances described in the "Onward Transfer to Third Parties" section below."
"Additionally, Maritz may disclose personal data to a third party if the disclosure is to a Maritz affiliate or to persons or entities providing services on behalf of Maritz, a Maritz client, or the individual (each a "transferee"), consistent with the purpose for which the information was obtained, if the transferee, with respect to the data in question (a) is subject to law providing an adequate level of privacy protection including, without limitation, transferees that are located within Switzerland, the EU or Canada or transferees that are otherwise subject to an "adequacy" finding, (b) has agreed in writing to provide an adequate level of privacy protection, and/or (c) subscribes to the Principles."
In other words, it is a type of phishing scheme, and the eight other pages of "do you like the wind in your hair?" and "what is your favorite color" are just window dressing to get you to the penultimate deal - who you are, who you sleep with, how much you make, and what is your e-mail address.
UPDATE: This blog posting is very interesting. It is now on the first page of Google if you search "Maritz Survey" What is fascinating is the response from "Maritz CEO" whose rambling and incoherent responses are quite bizarre - perhaps it is a troll. The grooming posts from "Maritz Recruiter" are also quite revealing - they apparently want to groom their image on the Internet by using a lot of credentialism to discredit the poster..
One poster said they apparently "won" the contest and received a form asking them for a Social Security Number and to sign a release form.
I would be hesitant to do either.
UPDATE: This BBB listing of complaints is interesting, and also illustrates why the BBB is worthless. Several people complained of repeated unwanted calls at odd hours, despite their name being on the do-not-call registry. The "response" by Maritz was that they are a legitimate survey company, blah, blah, blah, and the BBB "closed" the complaint as "resolved." The BBB is pretty toothless, as I have noted before.
It gets weirder. This site claims that Maritz uses "Work at Home" people to run their telephone surveys, as well as "Secret Shoppers".
Martiz does warn of phony secret shopper scams, which apparently invoke their name (the usual Western Union Scams).
A number of automotive discussion groups discuss this survey, too. The common denominator is (a) the survey is too damn long and (b) it asks too much damn personal information.
I'd toss this "survey" in the trash - and hang up on their calls.
This Link has a number of complaints from a number of former employees, as well as what appears to be a grooming post (note how they were called on on using "WE" when the person posting claimed to be a "former employee".
Maritz research appears to be a legitimate company (although one with a storied history), but they way they behave on the internet - with grooming posts and the like, as well as their bizarre ultra-long survey, does give one pause.... I cannot fathom why anyone would design such a survey. Even the Census Bureau has a shorter survey! Hey Martiz - your Survey SUCKS!
They seem to have their fingers in a lot of pies. Martiz Travel, for example, does employee incentive travel (one of my tenants was in this business). Many companies will offer trips as incentives to employees (sales goals, etc.) and hire travel agencies who specialized in this area, to do group bookings.
I do not think Nissan "commissioned" this survey, so much as Maritz bought my name from a mailing list, and then sent out the survey. The survey is very generic and broad, and has less to do with my satisfaction of the vehicle than a lot of esoteric things. If this survey is legitimate (and I do not think it is), I believe the data is packaged and offered to automakers, not commissioned at the front-end. But that is just a theory I have.
If they really wanted to know how I felt about the car, I'll tell them: It is OK, but needed better springs in the back. I already remedied that.
Surveys are worthless, as the sample base is self-filtering. They are also worthless because people lie, to themselves, if no one else.
Women say they want a convertible ("Wind in the hair") but when they buy one, they never put the top down, as it musses their hair. As a result, the next car they buy is a hardtop.
But if you asked them, in a survey, they'd say they want a ragtop...
UPDATE: This Report from Atenga lists the "top 10 reasons" market research fails. What is interesting about it, is that it is basically an ad for Atenga, and takes a dig at "amateur" survey data. Since computers are part of every online ordering system, it is not hard to tack a survey onto an ordering form or follow up with a survey e-mail. Atenga seems to be saying "leave this to the professionals." But as I noted before, if the survey is a Bizrate survey, it may do more harm to your business than good.
I would add an 11th "reason" why market research fails - too damn much of it. Not only are 200-question surveys offensive, but EVERYONE it seems, has a survey pop-up on their website these days - even the government. "How are we doing? Will you take this survey?" they say. No, I'd just like do file a Patent, thank you.
And it is the same old problem: I am too busy to take stupid surveys - most people are. And as surveys proliferate, they become like a thick jungle we have to hack our way through, just to get across the Internet. This creates survey fatigue in short order. As a result, the only people who respond are looney-tunes or folks angry with your site - an extreme filtering condition of your user database.
Throw in the fact that so many surveys are outright phishing expeditions or other scams, and, well, the safest thing to do is never answer a survey, ever, ever, ever! There is nothing in it for you, other than possibly being ripped off, and even "legitimate" surveys are just making some survey company rich, not you. Don't answer surveys - ever!
The best survey I've seen is on the Treasury Direct site. Every time you log out, it asks you ONE QUESTION: "How would you rate this site? Excellent, Good, Fair, Poor" and then displays to you the cumulative results of that one-question survey. Not surprisingly, they get a pretty good response:
TreasuryDirect® Survey ResultsThank you for completing our survey. Your feedback is very important to us, as we work to improve our services. The results shown below are for the last 30 days and include your score. Due to rounding, the numbers below may not add to 100. Also, some of the numbers may be 0 because of either rounding or small sample size. If you'd like to provide more specific comments, please e-mail us.
Sometimes, simpler is better.
Stop surveying us to death!