"No, I’m sorry but those are not reasons to get screened. That’s like saying that lots of people die from cancer and Life Line takes pretty photographs so I should let them take my photograph. If screening reduced morbidity and mortality, that might be a reason to get screened, but they are not claiming that. They can’t claim it, because there is no evidence to support doing these tests in the general population."
These [direct-to-consumer] companies market primarily by targeting consumer fear about undetected disease and acquiring a symptomatic, sometimes fatal, disease. … Beyond the suspect ethics of preying on consumer fears, some screening tests are suspect on evidence-based grounds.
Consumers should have the freedom to spend their money as they see fit. But direct-to-consumer screening tests that offer little to no value wrapped in marketing claims of great medical benefit without disclosure of the potential risks are at best disingenuous and at worst unethical.
"The GREATER problem is Life Line Screening has become more of a money making machine over the years than the screening service they hope you view them as. Employees are strongly encouraged to "upsell" tests and packages (yes selling, like a car salesman trys to "add" floormats or a DVD player to your radio)"