If you want to make something look more important than it is, embellish it.
Playing Cards. Beer Labels. Booze Labels. Currency. They all have something in common - they are embellished and decorated in a mesmerizing fashion to make them appear more serious and important than they really are.
I was thinking about this while perusing the alcohol aisle at a Missouri WalMart. As you know, Juame Serra Cristallino sparking Cava is still my "go to" beverage and we buy it by the case. But recently, Walmart has introduced a line of "Winemaker's select" wines, and their sparkling wine, at $4.96 a bottle (take that, inflation!) is a good deal. If you are in Bolivar, Missouri, don't bother - I bought every bottle they had. Well, I left two as a token gesture. It's like their Woven Squares wheat crackers - when you see them in stock, you buy every damn box (which usually means, all three).
But looking around, I realized there were a plethora of brands of beer, wine, and liquor, and the labels and names of many are quite embellished and decorated - particularly those aimed at the youth market. As a young adult, the mysteries of alcohol seemed deep - and learning all the different cocktails and liqueurs seemed so "adult" at the time. Sounds a lot better than the idea you are pouring an industrial solvent and nerve poison down your gullet. It's got botanicals!
Look at the label of a pedestrian can of Budweiser sometime. You probably can recite the banner text from heart, if you spent many hours of your youth at the kinds of places that served Bud in cans and you played pool for 25 cents at a time: