Initially, it may seem like a great deal. Your first "bonus" check is over $100, with the $100 signing bonus and the 75% rewards. But then the next bonus check is only a paltry $28 and you're wondering why the fuck you'd bother with this sort of thing.
This mouse tries to steal the cheese (in this case, peanut butter) and ends up in the bucket. It takes him an hour to jump out. He goes right back and tries again - dozens of times! This is akin to what most people do when it comes to credit card debt. Finally, in the end, the mouse decides to leave this trap alone, as the tiny amount of peanut butter just ain't worth it!