Time was, you seriously thought about this shit before you pledged your life to it. You didn't switch from Democrat to Republican or vice-versa overnight, in some road-to-Damascus transition. It took time for P.J. O'Rourke to go from liberal Democrat to Republican asshole, or for "Senator" Al Franken to go from Homophobic jerk to poster-boy of the far-Left.
Today? With a click of a mouse, you can adopt a new political or religious persona literally overnight. From Nazi to Muslim - pretty much an ideological 180, if not at least a 90 (Yes, I am aware, that some Arabs were in the SS during World War II - and both groups hate Jews).
Maybe, just maybe, this will be a wake-up call that Social Media isn't the benign force that people believe it to be - a place to trade recipes and post cute cat videos. Sadly, it is increasingly a place for radical thought and the pitchfork mentality. Both are a threat to our society and civilization.