This is a followup to the invitation we sent you last week. You are one of a very small number of car owners from around the country who have been selected to participate in an anonymous survey about audio entertainment options in your vehicle.
The answers you provide will help shape the future of audio entertainment in automobiles.
The vast majority of people complete the survey in less than 10 minutes.
PLEASE CLICK ON THE LINK BELOW TO TAKE THE SURVEY TODAY.
Odyssey, a leading customer research firm, is conducting this online survey on behalf of a major company with an interest in how vehicle owners are using the audio entertainment options in their cars, trucks, and SUVs.
This survey is for research purposes only, and is not intended to sell or market any products.
Our client values your opinion and wants to know what you think and how you feel.
Your opinions are very important to us and all information you provide will be kept STRICTLY confidential. It will only be presented in aggregate.
We ask that you complete the survey as soon as possible to make sure that your opinion counts! To take our online survey, please click on the link below, or copy the complete address into your browser:
CLICK BELOW TO TAKE THE SURVEY NOW!
This is not a sales effort. This is strictly for research purposes. Thank you in advance for your participation!
This message was sent by Odyssey, 2261 Market Street, Suite 1400, San Francisco, CA 94114. To unsubscribe, click below:
So people today are skeptical of surveys. And it doesn't help when the survey taker outright lies from the get-go:
"This is not a sales effort. This is strictly for research purposes."
Any business relationship predicated on a lie, no matter how trivial, will inevitably go downhill from there.
Liars play their hand early. When you answer the phone and someone says "how are YOU today?" they are lying to you, as they really don't care about how well you are doing. When you get a piece of mail that says "urgent!" when it is just an ad, or is faked-up to look like a tax refund check or something important - to get you to open it - they are lying to you. When a commercial says you can "lease a new car for $199 a month!" and you get down to the dealer and realize it will cost far more than that, they are lying to you.
People who lie to you at the get-go aren't going to become more honest over time. Just walk away from deceptive advertising, practices, and come-ons. Every time you send business to people to operate this way, you encourage more people to do it - and drive out of business the few honest people left.