How about Tae Bo? The Shake Weight? The Thighmaster? The Ab Cruncher? 8 minute Abs? Boot Camps? Nordic Trac? The Bowflex? Pilates? The Jane Fonda Workout tapes? Remember Aquarobics? Remember Richard Simmons and "Sweatin' to the Oldies"? If you are really old, you remember Jack LaLanne and his workout routine. Fitness in America is big business, and has been, for decades. But in order to "sell" your fitness training, you need a catchy name for your workout routine - even if it is just a variation on the same old thing. It is hard to get the plebes excited about anything unless you can put a new trendy name to it.
A friend of mine falls into this trap - signing up for various classes every year, and then not going. This year, it is Zumba, which she is very excited about - forgetting that she was just as excited about Spin Training last year, and Pilates the year before. Funny, but she doesn't talk about Spin Training anymore, and I doubt she remembers going to Pilates class. I suspect in three months, she will be strangely silent about Zumba as well. And next year, I am sure she will regale me about the "latest thing" in fitness, which will sound an awful lot like last year's thing, at least to me.
Trends and fads are rarely worth following for the simple reason that they are just marketing techniques. In the case of fitness, it is a trendy name given to something that largely already exists. And you can see why they do it - trying to market fitness is hard enough, but without some sort of "spin" (pardon the pun) to put on it, it is hard to "sell the sizzle" so-to-speak for what is, in essence, a very boring and sweaty procedure that most people, if they stopped to think about it, would not actually pay for.
On the other hand, if you want to get rich in America, you need only come up with the next fitness craze. You'll need a trendy name and perhaps a celebrity endorsement. Preferably, there should be a line of special clothing or equipment that is needed that you can sell or rent. If you can throw in a line of "electrolyte" drinks and "energy" pills, so much the better. Be sure not to neglect the line of books and videos as well.
It really ain't hard to make money in America. Hell, it's like shooting fish in a barrel.