If something doesn't sell on eBay, don't panic. Just re-list. You can list up to Fifty (50) items a month on eBay, for free, provided that:
1. They are in the auction format (not buy-it-now)
2. There is only one photo (other photos are extra)
3. It is for 7 days only.
So, if you don't sell an item, just re-list it - there is no fee for re-listing the item.
Of course, eBay wants a 9% "final value fee" which will be about $15 on this transaction. But, I made a "second chance" offer to the next-highest bidder ($140) for one of the other rims (I have four). I paid $170 for the set, used up the rubber for 30,000 miles, kept the best four of the eight rims I have, and if I sell the remainder for $140 each, well, I stand to clear a few hundred dollars on the deal.
But sometimes, you have to wait for the right person to come along, and sometimes, offering for a lower price gets bids - and once something gets bids it takes on a life of its own. This wheel languished unsold for $100 for over five weeks. I lower the price, and ironically, it sells for $145.
When in doubt, re-list it. It costs nothing and takes only a click of the mouse!